New Affiliate Discoveries

Last week I began a case study series about my Accountant, Padgett Business Services of Pittsburgh. You can read part I here, but here are the highlights:

1. Jim creates a WordPress website, with a blog about concerns that Small Business Owners have, and of course, how he can help them. Here’s a great example about an entrepreneurial startup.
2. Jim notes that he’s started getting search engine hits on “etides”, an online tax payment system.
3. Jim creates a landing page for “etides”, and adds this to his AdSense ads as a landing page. This clever trick is a great way to get a search engine “ranking” in the first page of hits via AdWords advertising as opposed to hoping & waiting that his blog will actually be ranked in the top 10 on Google’s Search Engine. With his new landing page making judicious use of his keyword “e-tides”, he may in fact get there soon enough.

After discussing his “etides” hits with me, Jim created a great post that acts as his landing page. As a small business owner, wouldn’t you be reassured to read something like this? The fact that he understands the fear small business owners face and is able to communicate effectively develops trust between Jim & his clients.

I speak to many Small Business Owners who are consistently late on their state taxes. Many times, it is simply the cognitive friction and emotional turmoil of interfacing with the E-tides system that leads to the chronically missed payments.

The Padgett Business Services Blog is doing a lot of things right, and we could all take some lessons from him including:

• Unique and informative content
• Targeted towards his clients
• Easy to use interface
• Ample opportunity for interaction with his visitors

But the most important thing that Jim is doing right now, is analyzing his site, reviewing traffic, following leads, and creating responsive content to grab targeted leads for his business.

You can see his full landing page here, From Apprehension to Assurance

Popularity: 11% [?]