Is there really Money in Online Advertising?
Just about the time I began my own research in internet advertising, I came across an article in the Investors Business Daily that blew my mind. I was hoping for just a small portion of online sales profits in the form of affiliate commisions (more about this
later), but I had no idea that Internet advertising Revenue in 2006 was $16.9 Billion. Yes, that’s right, nearly Seventeen Billion Dollars. That’s seventeen, with nine zeroes at the end. In Dollars.
Who is the online leader in this field? I bet you can guess. It’s Google. Google receives one of every two dollars spent on internet advertising. So how did they do it?
Their first key factor is importance. According to the Investors Business Daily:
“Google invented a better way to find and index Web pages…Google took a new approach that factored in how popuar a page was among other sites. The formula assumed that if lots of peole linked ot the same site, it must be important.”
So be sure you add New Affiliate Discoveries to your blogroll!
But creating a better search engine was only the first step, a foundation that established Google as the King of Internet advertising.
Stay tuned for the second step that Google took in ascending the throne of internet advertising, Relevancy.
Popularity: 7% [?]
Looking forward to the follow-up.