New Affiliate Discoveries

In my last post, I discussed the first step that Google took in becoming King of Internet Advertising. In this post I’ll tell you how Google delivered the knockout punch in order to get one out of every two dollars spent in internet advertising in 2006.

The cornerstone of Google’s success has to do with being Relevant. Google has developed a search algorithm that makes sure that when users type a search query, the pages and ads delivered are relevant to the search. IN the olden days, webmasters could foil search engines by hiding keywords on a webpage hoping to fool the search engines and raise the page’s search ranking. But Google is smarter.

Google’s AdWords forces advertisers to create focused ads with copy text that is direcly relevant to the “landing page” of the ad. In other words, if the ad text does not directly correlate to the page a user goes to when clicking on the ad, Google’s algorithm inactivates that keyword from the advertisers list of search words. In order to activate it again, an advertiser can simply increase their bid for the keyword (more money for google), they can increase the relevancy of the ad OR they can create a more targeted landing page for the ad.

Increased relevance of ads creates a more targeted experience for internet users, creates pre-qualified sales leads for the advertiser, and results in more sales from the landing page of the ad. A win-win-win situation for all involved- Google, Surfer & Advertiser.

Is it any wonder that Google is the King of Internet Advertising?

Next, I’ll discuss what I’ve been learning about how you and I can take part in this amazing revolution in advertising and how you can keep a small part of the Seventeen Billion Dollar Advertising Pie.

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Filed under: Online Advertising by adventurebear