Case Study in Traffic Building – One Man’s Goal

{ Posted on Sep 12 2007 by adventurebear }

In four short month’s, Bryan Clark at One Man’s Goal has gone from zero to millions. OK, not quite. He started with so little money, he required donations in order to start a domain name for his site. By the second week of his blog, he was up on his own domain, and had brought in $25 on a Text Link Ad Referral. (Check out my banner, bottom right)

His recent post discussion whether or not he should SELL his blog has netted over 35 comments and his RSS feed has nearly 100 subscribers.

Intrigued at how a new blog (four months), a young author (25 I believe) and a novice marketer (by his own admission) attained such traffic I began a systemic review of his posts to see if I could summarize some of his keys to early success towards his goal.

Here are my current thoughts. Bryan, if you’re reading, feel free to comment!

1) He has a mission.

Bryan has a clearly stated goal for his blog with regular updates on how he is coming along. As I read his archives, intially with a clinical eye towards analysis, I found myself rooting for Bryan and his objectives. I looked forward to his traffic & income updates, and so did others.

2) He interacts.

Bryan has several posts in the first few weeks which indicate significant interaction with his blog readers in several different areas.

  1. Others blogs (by commenting I presume)
  2. His own email
  3. His own commenting system

These may sound like 3 obvious sources of interaction, but I think we all get lazy with “outreach”, and assume that others will come to use. You have to give in order to get, some might say, but it seems to be working for Bryan.

3) He provides value added content

This post on 9 things to know when starting a blog is Bryan’s first true “Value Added” post. But by this time, his readers have gotten to know him, and he delivers on his promise of “101″ Education for New Bloggers.

Well, that doesn’t seem like a lot, but Bryan got off to a great start. Basically he has stuck with the above formula, and this past weekend, he was given an offer to sell his blog. Whether that offer has anything to do with his content is difficult to tell, it seems the “offerer” just wants the domain name.

Nevertheless, had he not set out on his journey, he’d have never encountered the person making an offer. Want to see what Bryan decides?

Then get over to his blog right now and check it out!

Popularity: 10% [?]


4 Responses to “Case Study in Traffic Building – One Man’s Goal”

  1. Thanks for the kind words. Slight correction though. I haven’t been blogging for 4 months yet. My 3 month anniversary will be on September 28. Started on a blogger blog on June 28 and have had some pretty good success. I appreciate the encouragement!

  2. You have given a very good summary of Bryan’s phenomenal rise to fame.

    It is apparent that the success did not come by chance as he has put in a lot of effort in his posts and getting traffic to his site.

  3. Bryan’s got a great site. He comments and shows love to the blogging community. It is no wonder he is so successful.

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