Three Keys to Writing for Keyword Content
For the past two weeks, I’ve been following Ed Dale’s “Thirty Day Challenge“, a free online course in internet marketing. The lessons are invaluable if you are willing to put the time and work in. I have been working on content articles for a niche phrase that I discovered through the keyword research tools discussed through the course.
What makes a good keyword phrase to target? One that has low competition and adequate daily searches through organic search on Google, MSN or Yahoo.
Why is organic search important?
The easiest and best traffic you can get for your site as a marketer is the traffic that sells itself. Suppose your site is selling gold-plated widgets, and it’s ranked in the top 1-3 on the populular search engines for that term. If there are 100 searches a day and your site is at the top of the list, people searching for purchasing or general information on gold-plated widgets will go directly to your site, read your great content and slip right through to your product or affilaite link with very little selling required on your part.
What I’ve been learning about keyword phrases is that your site needs to be tailored towards just one keyword phrase in order to rank as high as possible on the search engines.
What if there are multiple good keyword phrases?
You can create multiple free blogs on any of a number of platforms such as blogger, wordpress, tumblr, squidoo, etc. Rewrite each of your content articles slightly to include your keyword phrase in the title of the article, the first sentance and several times in the content of the article. Each article and/or site should ultimately include a link to the product you are selling.
As long as you are getting good traffic, have good content, the product should sell itself. (Whether or not your product or the affiliate product has a good landing page and is in fact a decent product with low refund rates is important as well, but a topic for another article).
But can’t I get banned from Google for targeting keywords?
If you are genuinely intrested in creating good, quality, original content for end user consumptio, then no, you won’t get banned from any search engine just because you are targeting a keyword phrase. On the other hand, if you participate in “keyword stuffing”, an unnatural repitition of the keyword within an article, or if you are clearly providing non-original or scraped content then yes, you may get banned.
So here are three tips for writing for keyword content
1) Focus your original content articles to include your keyword phrase in the title of the post, the first sentance of the post and several times within the post
2) Create blogs or websites on free blogging platforms that contain your keyword phrase in the title of the blog
3) If you have more than one really great keyword phrase (low competition, high number of daily searches), consider setting up more than one blog to target the second keyword phrase.
Do you have any more suggestions? let me know!
Popularity: 23% [?]
Leave a Reply