Simple Steps for New Internet Marketers
As I explore the world of internet marketing and begin to see small commissions trickle in, I have learned about a lot of the various tools available for free online that I feel are invaluable for any aspiring internet marketer. I hope to turn this into a series of articles that a beginner can follow to get their internet marketing career started.
Today I want to introduce two useful tools from the big G (Google). Having written the book on web based searching, Google has designed several useful tools that you just shouldn’t be without, yet many people just don’t know where to start.
This incredible free resource from Google allows you to view an enormous amount of data from your websites, track conversion rates, file downloads, keyword use, geographic location of your visitors and much, much more. One neat trick I just learned about is having analytics email me a report everyday. For one of my niche websites, I simply created a report that contains the keywords used to find my store that day, and the store pages that were visited. it was as simple as viewing the report in Analytics and clicking the “email button”. For subsequent reports, you can add them to existing reports or create new ones. All the reports get sent to you in a PDF file to your specified email address at whatever interval you choose (daily, weekly, monthy, etc).
I just signed up for this about 2 weeks ago and can’t believe that I have been building websites for 4 years without it. My favorite uses of the google webmaster tools include the ability to submit a sitemap, run a check of your “robots.txt” file, see what pages are indexed from your site, see what sites link to your site, and the MOST fun, is seeing where your page is ranking on actual search engine hits…and what keywords are getting clicked on the most.
I’ve found the best results with new sites when I have the majority of the site up before submitting the sitemap to Webmaster Tools. According to Google, large & rapid changes in the content of an existing website can be an idication of a hacked site or a spam site. If you’ve registered a domain name, don’t submit it to google until you’ve developed a good part of your site. Of course your website will never be finished, but that’s expected. Google likes dynamic, living sites.
Are you using either Analytics or Webmaster tools? If so, let me know about them here in the comments! I’d love to here about your favorite features that you’ve discovered in both programs.
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Hi, I'm entering my second year of successful internet marketing and I want to help you get started too. This blog exists to help you grow - Personally, Financially and Spiritually. |