Discovering New Niches
How Many Niches Do You Want? Many marketers make a goal that they will have x number of blogs or niche sites in compeletly unrelated niches. I’m finding that it’s very difficult as a new marketer, to consider niches out side of those that you already feel comfortable in.
What do These Niches Have in Common?
Take the following niches for example: snowmobiling, skiing, skateboarding, surfing, bicycling, triathlon, mountain biking, tennis, golf…
What do they all have in common? That’s right, they are all sports.
Are Technology Niches any Better?
Are you sporting inclined? Or maybe you are technology inclined? Does your list of niches look like this: Computers, Vintage arcade games, nintendo Wii, Playstation, iPods.
If so, you’re no better off that the sports nut above.
Stretch Yourself into New Territories
If you really want to reach out into other markets you are going to need to stretch yourself. Look around you, especially those people or aspects of your close friends that you tend to distance yourselves from.
Racer X, Sho-Gun and Lavender Oils?
Does your wife really love body lotions and home-made skin creams? Does your husband really get turned on by old-fashioned comic books?
If so, you’ve got another niche ready for you to explore. Better yet, get your spouse or friends involved in your new niche exploration. Let them know that you’d like to learn more about the car that Racer-X drove, or the Samari sword that was used in Sho-gun, or the latest naturally pressed lavender oil soap on the market.
Look around you and you’ll discover niches you’ve never even considered before!
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I’ve been thinking a lot about niches. I’m into the web design, branding, graphics, writing, and that kind of area.
I want to help my wife start blogging with yogo, health, massage thereapy, green living and that kind of area. Nice article about branching out. Thanks.
You are so right. Skiing is not a niche by no means. That is my sport so thats where I started. There is no way to compete against The Weather Channel, RSN, On the snow or Ski Magazines web site. My ski and board site pays for itself but that is about it. The site could make lots more but it will intail more work than I am willing to do I will keep it because it’s my sport. It’s kinda ungly too