Mass Control Techniques by Frank Kern

Through the emails that I get from the 30 day challenge, I learned about Frank Kern’s “Mass Control” techniques.  This is one of the marketing technques that Frank has used to multiply income by giving away free stuff!

Below are the notes I made while watching the video that I’m going to tell you about in a second…

Context:  Use of email as a communication technique.  most email usage by the general population is casual communicaiton between friends.  Pictures of cats, jokes, etc.  So get into context when using email to market to your list.  This doesn’t mean be misleading, but to simply come across as a friend, and to BE a friend to your subscribers.  Example…whenever i get an email from Ed Dale, it’s funny & lighthearted. I feel like I could write him back and tell him the funny thing that happened to me!  In fact, I have and he wrote back a quick note.  So when I get an email from Ed Dale, I pay attention, I like the guy.   You should strive to use similar techniques when you send out your own marketing emails to your list of subscribers.

Just as Frank is about to share with us the template that he uses that guarantees success, the video stops! Argh!  Marketing at it’s finest.  He reels us in by telling us how incredible this technique is…and leaves us wanting more.

Well, you can check it out here.  www.masscontrolsite.com I went ahead and used 3 of my own email addresses to get to the next video that I”m viewing now.   I’ll post an update with what I learn from the 2nd set of videos.

Oh, he also emails a 33 page PDF report that sounds like it’s worth reading.  I figure its free and I can always unsubscribe!

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