Writing original content for your niche site
Content is King as they say. As much fun as keyword research and building new BANS sites is, I still feel strongly that my websites provide valuable content. Some people create literally a hundred or more sites, submit them to search engines to get a lot of backlinks, then just leave them sit and let the search engines find them.
Visitors arriving at these sites may find what they are looking for, but there is one thing for sure. If you do not regularly add content to your site in the form of valuable information, your site will simply get pushed further and further down in the search engines.
Creating content takes time…either from you or somebody else. For the time being, I prefer to write my own content. Most of my enterprises thus far, are in niches that I currently, or at sometime in the past, have had an interest in, making it a bit easier to spend time creating original articles.
Tonight, for example, I spent about an hour in total researching a new topic, writing an original article, posting it to my website, then submitting it to several “social” sites, such as Digg, Stumble, Facebook, Propellar and Delicious.
I have been cultivating a network of friends on Digg. In addition to helping them out and Digging newsarticles that I like, whenever I submit a new content article to one of my websites, I send a “shout” to all my Digg friends…most of whom will Digg it as well. This usually gets me about 10 diggs, and is enough to get my article to hang out the “upcoming” section of the site, gets me several new visitors who may (or may not) be interested in my products. But most importantly, these activities get your new post indexed quickly by the major search engines, and get backlinks “deep” into your site, to inside articles.
In all this took me an hour (plus some time to post about it), but I hope to speed that process up in the future. It obvously depends on how much research I do vs. how much of the knowledge is already in my head. Frequently, the knowledge is already there, but by browsing manufacturers websites I get some great ideas about how to organize my thoughts.
What kinds of activities do you do to increase traffic to your site?
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