A Taste of Success - Yearning for More!
I had a small taste of success last week, when I was selling about 1 clickbank book every 2-3 days. I figured if I just tripled my adspend, I’d get a sale a day.
Not so much.
I was still getting clicks on my ads, and visits to my page, and even click throughs to my merchant’s page…but I have not sold a single ebook in that niche for about 10 days. Ugh. And in the meantime have spent about $150 in ads, while selling 7 books @ $26 each. So if I’ve done my math right, I”m still close to break even.
Before sending traffic to my landing page, I was getting a sale about every 15-20 clicks to the merchants page (via direct linking). But since making my own landing page, not a single sale! Something about my landing page is turning people off.
I’ve started threads on wealthy affilate, and PM’d both Kyle & Carson for help. Each has given me great input to improve things, but something was still missing.
I contacted a forum member through the “Jobs” section who was offering free adwords advice. What he really give me was free landing page advice, at least for starters.
I had paused my ad campaign, earlier, and over the last 2 days I added a few pages ot the mini-site (two of them suggested by him are no brainer ways to add relevancy to your mini-site…so simple that it’s easy to overlook!).
I started a new adgroup using identical keywords as my previous best performing adgroup, and I created 2 ads with only one word difference between the two. I’ll run this test tomorrow to check for CPC, CTR and CTR to merchant. I will make 1 change daily to either the adgroup, the keywords or the landing page to fine tune the response.
I feel like I am on the verge of “breaking through”…I have had success at selling ebooks via direct linking & PPC, and am now trying to do the same with my own landing page.
Then the opt in is a different beast all together. I don’t want too many eggs in the basket at once, so stay tuned.
Popularity: 42% [?]
Leave a Reply