New Affiliate Discoveries

Ever wonder how some marketers claim to have ridiculously low adspend for niches that cost you a fortune to market to? One of the secrets is having targeted, focused ad groups.

Google rewards relevancy. If your keywords bring up ads that are relevant to the search result, and your landing page is relevant to the searcher’s initial query, you’ll get a higher quality score than the next guy (who’s not paying attention). and as a result, your ads will place even higher with a lower cost per click. Alternatively, you can decrease your maximum bid, if you don’t mind giving up a few ad spaces (I find 4-6 to be decent positions most of the time).

Here’s how I went about create an adgroup with “laser focused” keywords and ads. I won’t share the niche, but I’ll come up with a reasonable substitute.

Let’s say your niche was drinking coffee, and you were targeting a market who needed their caffiene fix…they’re constantly trying to drink more and more caffiene!

First you’d do some basic keyword research, making sure your phrases are competitive. In the adwords game, that means that there ARE other advertisers, but the cost of advertising isn’t going to be too outrageous.

Let’s say you type in the following phrase:

“Increase your caffeine intake”

And see a few advertisers, and only about 3000 competing google pages. This sounds like a great place to start.

Make sure you have created a landing page

First be sure you’ve spent a little time on a landing page. It can been blogger, wordpress, weebly, squidoo, your own domain name minisite…you name it. Your landing page, of course, has to have “slippery” content that’s going to get visitors to click on your links, which are pointed to an affiliate promotion. Preferably with a reasonably high commission of 50% or more.

Since this is an article about Adwords and not Landing pages, I’ll keep moving forward.

Part 2 to Come soon…

Popularity: 37% [?]

Filed under: Affiliate Marketing by adventurebear