Fine Tuning My Campaign

After working with Carson, I was still not getting additional sales on my landing page, so I set the page loose on the folks at Wealthy Affiliate.  I got a lot of great, constructive criticism about the page, and a lot of compliments also.  Experienced marketers thought it looked good, so I fine tuned a few minor points, that could have been costing me sales.

For example, in the header of the page, I had the text that reflected the NAME OF THE DOMAIN.  Even though that target page had a different focus.  By putting my domain name there in big headline letters, I may have been confusing people who arrived via a different keyword search.

That was easy enough to fix, but hte sort of thing that perhaps is only paid attention to by a more experienced marketer.

I now have that single page nicely tuned, so I copied the page, and targeted for a different keyword that I looked up in Wordtracker. I did a search that resulted in about 3 good longtail keyword phrases.  My plan is to optimize a page for each keyword, and then create a new adgroup for each landing page.

This really is a lot of work, it’s not “Make Money Fast” on the internet.

I know this is a product that sells, and I’ve proven it already.

But now I’m focused on making this a profitable campaign and squeezing all I can out of the niche through many different angles, mastering one angle at a time.

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One Response to “Fine Tuning My Campaign”

  1. Suzanne, how’s it been goin? Just curious if you are still using BANs and phpBay and/or if you’ve been effected by what some people are claiming to be no leads in the new EPN.

    No problems here, but I only focus on a handful of stores…I’m not a pump and dump. ;)

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