New Affiliate Discoveries

Wow, what a roller coaster this business is.  After my best single day (on the 12th, I think), I feel like I’m in such a huge slump.  it’s hard to put a lot of work in to a site, articles, niche or adwords campaign and then WAIT.  In today’s world, instant gratification is the norm.  Waiting to see how your new campaign will do, or how your keyword changes will affect your click through rate can be maddening.

Worse, is the fear of stopping something that’s working in order to test something that’s unknown.  Without exception, experienced marketers have learned that a well optimized landing page for your ad, keyword or article, will result in MORE affiliate sales than a direct linking campaign to the sales page.  The trick is in learning how to keep your landing page from getting in the way of your sales.

Ed Dale calls this “slippery-ness” of your content. If your content is slippery, your reader will click through to your link to learn the rest of the story, read the punchline, or satisfy his curiosity that you’ve raised in your copy.

Wealthy Affiliate includes one-on-one mentoring and coaching with Carson & Kyle via PM on the site.  After then landing page I had set up last week (the one I started with Site Rubix & polished with Dreamweaver), I thought I had a “perfect” campaign set up.  OK, not really, but it was at least a campaign in which I thought I’d followed all the basic rules of affiliate marketing:

• Compelling landing page
• Targeted keywords
• Common Keyword Technique (learned on Wealthy Affiliate’s 8 week course)
• Good Converting Merchant Product

Thankfully Carson was honest and pointed me to additional tutorials on the site.  I modified my landing page (yes, it’s better), then simply redirected my current (converting) direct linking campaign to have those same ads point to my own landing page & mini-site.

So far, my CTR (click through ratio) is good, but it’s only been a few hours.  The real test will be if my content on the landing page is “Slippery” and results in clicks to my merchant page.

I’ll keep you all updated.

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