Making Landing Pages Profitable with Keyword Targeting
I’ve gotten a total of six sales so far on my clickbank product, all by direct linking to the sales page. I’ve had a sale about once every 3 days, and my adspend is typically about 50% of the commission…for an ROI of 2:1 (Return on Investment). In otherowords, for every sale of about $25, I’m spending about $12.50 on AdWords advertising. Pretty cool so far.
I’m having a few difficulties though. Everytime I try to expand my adwords campaign, I either get a lower Click through, or seem to get even fewer impressions. I’ve changed my daily budget from $10 to $1000 (yes, one-thousand dollars), but still only get a few hundred impressions on my keywords.
At least I have a product that converts though, and is profitable. According to Wealthy Affiliate, this is a vital step. I know that people are buying this product, so now it’s a matter of making my campaigns more profitable. I’m also trying to collect opt-in subscribers to a list, in order to have a list I can market to again and again and again.
So I actually have 2 different campaigns going on. I have 2 domain names, and one is dedicated to trying to get the opt in lists, and the other is dedicated to trying to get direct sales from clickbank. Now that i have my own domain name, I will set up a mini-site so that I can customize my landing pages to maximize my AdWords accounts, and match up the keywords with the landing page. This should help me get a better quality score, which will lower my cost per click and increase my placement in the ad results.
Phew…lots to keep track of!
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