Small Successes with Google Quality Score
Google Adwords uses something called a Quality Score when you set up an ad campaign. The better your quality score, the lower your cost per click and the better your ad placement. It seems like I struggle to get good quality scores…sometimes it’s because I’m too lazy to put up a new landing page adn just expect one landing page to work for all articles.
But just now I put up a new landing page, targeting a keyword that I know is converting for the product. Lo & Behold, I now have some “great” keywords! Not all of them, but a handful…a step in the right direction.
It may be a small success, but its a success nonetheless, and you deserve to know about it.
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