Turning a Campaign Profitable

{ Posted on Jul 23 2008 by adventurebear }

Hey guys, I know the gurus say not to apologize for not posting in awhile, but I feel like I’ve let my regulars down.  I have been a little distracted by working on some of my campaigns that I havn’t been posting here.

I wish that I had taken the opportunity to share with you guys in real time what I’ve been learning, but in  retrospect, you don’t always know what it is that your learning, and what portions of it are valuable.

Here is a brief update:

I am workign on a PPC campaign for a clickbank product.  This is my 3rd iteration of the campaign.  It is pretty much break even so far between sales and adspend.  You see this in a lot of the posts on wealthy affiliate…someone has made $2000 in sales, but also spent $2000 in adspend.

The secret to turning a profit is learning how to make your campaign more effective on a number of different aspects…

-reducing advertising costs

-obtaining more leads

-increasing the conversion rate of each lead

-increaseing the number of sales to each prospect or customer.

The past few weeks I’ve been focusing on obtaining more leads (for teh same adspend), and increasing the coversion rate of my sales.  I’ve done this be totally redesigning my autoresponder sequence to invoke more curiousity, and making more frequent promotions of the back end product.

At the same time, I try to engage my list by being personable and offering good advice.  It’s amazing the responses that I get from people on my list…even those who have not purchased from me, still thanking me for helping them with their problem!  (which makes me think that maybe I helped too much…and solved their problem without them buying teh product).

The second MAJOR thing that I’ve been working on is a partnership with several members of Wealthy Affiliate.  We had all been helping one another on the forums there and realzied that we all had talents that were mutually beneficial.  So we formed a real business entity and are currently working on developing a product that we discovered a demand for by doing research in our niche.

We have really high hopes that this will do well because it is a frequent topic in the news and we are devoping something that just isn’t out there yet.  I can’t say what it is yet, but in addition to the product itself, we are developing an amazing affiliate support package that will teach our affiliates everything they need to know about how to promote the product, track and test their results and increase our affiliates profits…which will naturally boost our own profits.

So stay tuned  for more updates!

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