My case study with my own off-line business so far is successful. I chose 2 search phrases for which I want to be ranked #1. I’ve had my website up for over 2 years now, and for these 2 search phrases, which perfectly describe my business, I was nowhere to be found…more like on the 9th or 10th page of search results.
After implementing one small change to my website, 5 days later I now rank #2 for both of those search terms!
Way cool. I continue to make improvements to my site’s structure and anticipate a solid landing at #1 in no time, as well as improvement on many of the other search terms.
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