New Affiliate Discoveries

I have an offline business coaching athletes.  While I’ve been spending the past year or so learning SEO and PPC for the purpose of internet marketing, I have never applied these techniques to my own business. Crazy, I know.

However, I’m thinking of going into SEO consulting for local small businesses, and decided to use my own business site as a test.  It’s been indexed by Google for a long time ( over 200 pages), last on March 6th, so fairly fresh.

I dug into the site tonight and discovered that my meta tags sucked!  Much like doing PPC, you want to stay away from an SEO tag that is too general, like “endurance” and “coach”.  No one looking for a triathlon coach in my hometown is going to go to google and type in “endurance”.  Amazing how much you learn in a year.

So I corrected the metatags and keywords.  I’m taking screenshots of before and after and I can then use this information in my presentations to local businesses.

My current goal is to rank #1 for two local search phrases, and if possible, show up in the Google Local Business Listings.

After fixing the meta tags, I dugg one of my articles to get the google bot back around sooner.  I am upgrading the underlying site structure (Joomla) in order ot further maximize the SEO of the site.   I’ll keep you updated.

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