Quick update…I now rank Number one for both search phrases I chose for my off-line business.
One commenter asked what it was that I did…sorry if I didn’t mention it before. I made two major changes to my site which should be the first step anyone takes in doing on-page SEO.
1) Title Tag – I updated my sitewide default title tag to use my 3 word keyword phrase (targets both location and niche) rather than using my business name as the title tag.
For example, let’s say I lived in Austin and my business was Neon Signs. I’m hip, so I named my business, Austin City Lights. Before my update, My title tag would have read, “Austin City Lights – Home”. Boring, but pretty common.
After my update, the title tag would say, “Austin Neon Signs – Custom Signs for your Business”
Description is a META tag. Meta tags are descriptive information about your webpage. Using plugins for wordpress or the advanced paramaters in Joomla, you can specify unique descriptions for each individual page on your website. This “meta” description is the default exerpt displayed by search engines in their search results. By customizing this meta description, and again using my keyword phrase first, I ‘ve highlighted my business in the eyes of my potential customers who are typing “Austin Neon Signs” into their search engine bar.
So that’s pretty basic SEO 101…update your TITLE and META DESCRIPTION tags to reflect the keywords you are targeting for your site and for that page on your site.
It may then take a few days to get your site spidered, but you can speed this up by pinging one of your posts or submitting it to a social bookmarking site or RSS feed.
Popularity: 38% [?]