My next step is to monetize the list even more with my own product offerings.  Creating your own products is a real time sucker however, and that’s been my sticking point.

I’ve got lots more ideas for how to really get this thing to take off, so stay tuned. Sorry for the lack of specifics…no secrets really, just not enough time to go round.

BTW, I’m using aweber as my autoresponder. Give it a test drive today.

However, I’m thinking of going into SEO consulting for local small businesses, and decided to use my own business site as a test.  It’s been indexed by Google for a long time ( over 200 pages), last on March 6th, so fairly fresh.

I dug into the site tonight and discovered that my meta tags sucked!  Much like doing PPC, you want to stay away from an SEO tag that is too general, like “endurance” and “coach”.  No one looking for a triathlon coach in my hometown is going to go to google and type in “endurance”.  Amazing how much you learn in a year.

So I corrected the metatags and keywords.  I’m taking screenshots of before and after and I can then use this information in my presentations to local businesses.

My current goal is to rank #1 for two local search phrases, and if possible, show up in the Google Local Business Listings.

After fixing the meta tags, I dugg one of my articles to get the google bot back around sooner.  I am upgrading the underlying site structure (Joomla) in order ot further maximize the SEO of the site.   I’ll keep you updated.

Formula Five Videos

But if you are like me, I simply don’t have the patience for videos, I’d rather get the information in writing, sit down with it at the coffee shop and dig in.  The Stompernet guys must have been reading my mind, because here it is,

MBA in a Box

It’s a 96 page PDF download of the transcripts from the videos.  The PDF is free, and I’d download it quick while it’s still available.  Sometimes great stuff like this tends to dissapear quickly!

Did you download it yet?  No?  Get it now!

OK, so here’s what it covers, I’m not going to rewrite it all, but just wet your appetite

“Dead Simple” Video

• What not to waste your time on (has things like article marketing, blogging, social posting, etc) Huh?  this one shocked me!
• Introduction to who Paul Lemberg is
• Review of the 60 day test run of the Formula Five material from Stompernet Members
• The Five Essential Money Making operations of a successful business, known by these Stomperfied names:
  • Margin Magnifier
  • Sales Stacker
  • Conversion Control
  • Lead Landslide
  • Turbo Thruster

The next part gets into the meat of the the first Module, Margin Magnifier

• “Successful Business is NOT about how much you make, it’s about how much you keep.”
• The law of Compounding as applied to your business (either on or offline)…if you improved each of your five components by only 15 % you will double your profits as each component has a magnifying (Compounding) effect on the next.
• Review of 4 ways to magnify your Margins
  • A “brazen” price increase in your products of only 15% (leading to a 53% increase on profits you get to keep)
  • How only a 4% increase in price can result in a 15% increase in your profits
  • How to enhance the VALUE of your OFFER so that your customers are happy to pay more
• Conversion Control
  • “Total Offer Control” – all the elements of value that your customers will get when they purchase your product(s).  He goes over 22 components of your offer…the more you can cover the more value you can provide to your customer (and the more you can charge)
  • What to do about “weak points” – areas where your competition may be better than you, and how to find your relative benefit for your customer
• Superior Value Propositions – incorporating these into your sales process simply makes “Sales Happen”
  • Valuize -he covers several different industries here (direct sales, B2B) and several components of “vaulizing” your product or service
  • Free Focus Factor – showing your customer how quickly their purchase will be Free.  For example, cost savings on an energy efficient product int eh home will cover the cost of the purchase in x number of months.  The customer may know this on some level, but if you SHOW them, it will result in sales
  • Total Return Engine – Do the math for the customer, showing them the dollar value of your product features.

At this point, I was pretty well saturated with information and had to take a break from the first video.  But he goes on to discuss the Total offer matrix – how combining the “SVPs” above plus the 22 components of your Offer will help you write killer copy for your sales letters, web pages, etc.

This is just a peek at one part of the FIRST of the Five modules that make up the Formula Five, or F5 system by Stompernet.

And the MBA in a box report covers yet a second video avaiable on the site.  It’s just a lot to try and review!

So…go check it out for yourself, you will definately pick up some things that will take you only minutes to a few hours to implement.  if you are willing to give it a shot and implement some of these things, consider entering the Stompernet Contest too.

Go here to download the MBA in a Box before they take it down!

(If you want the quick story, just go here to watch the free videos!  Stompernet Going Natural 5   )

It means that they simply provide the BEST most useful information for free.  Stompernet’s homepage has always had a video opt-in series that covers a number of topics to help you improve your website’s conversion rates and more…with a bottom line of increasing your profits.

When I got word of a collabaration with Paul Lemberg I looked up more information on line about Paul Lemberg and learned that he is a successful business coach, helping people double their profits and more with just some simple changes to the way they do business.

Formula Five is Stompernet’s Evolution of Paul Lemberg’s teachings as applied to internet marketing and online commerce stores.  But the principals can be applied to your offline business as well.

The basic premise is the law of Compounding.  Albert Einstein is quote as having said, “The law of compounding is the most powerful force in the universe.”   How do you apply the law of compounding to your business?  By making incremental changes in parts of your business that all relate to one another, you compound the improvment of each step in the process!

Confused? No need to be.  Here are the latest Stompernet videos that explain the process.  Just from these free videos, readers are posting success stories in less than 24 hours on Stompernet’s blog…1 day increases in profits of nearly $1000 from one man making one change to his sales process.  Pretty awesome!

In case you’ve missed the videos, go here to check them out:

Stompernet Going Natural 5

Once there, you can view 2 of the free online videos and download them to your computer.  You’ll need to opt in in order to receive the 3rd video, but don’t worry, it’s totally worth it (it’s free afterall!)

Here’s the link again:

Stompernet Going Natural 5