Archive for the ‘Online Advertising’ Category:

Small Successes with Google Quality Score

{ Posted on May 08 2008 by adventurebear }
Categories : Adwords, Online Advertising
Google Adwords uses something called a Quality Score when you set up an ad campaign. The better your quality score, the lower your cost per click and the better your ad placement.  It seems like I struggle to get good ...Read More »

From Apprehension to Assurance – Case Study Update

{ Posted on Aug 28 2007 by adventurebear }
Last week I began a case study series about my Accountant, Padgett Business Services of Pittsburgh. You can read part I here, but here are the highlights: Jim creates a WordPress website, with a blog about concerns that Small Business ...Read More »

AdSense Tip: Section Targeting for Best Performance

{ Posted on Aug 22 2007 by adventurebear }
Categories : AdSense, Online Advertising
AdSense allows you to implement a great trick for helping to target your ads even further for your website. While it generally does a great job of scanning the content of your blog, you can tell the site ...Read More »

Competitive Ad Filtering with Adsense

{ Posted on Aug 21 2007 by adventurebear }
Categories : AdSense, Online Advertising
I installed AdSense on another blog of mine and was thrilled to see $2.00 in income on the first day. It is an established blog with about 50 hits daily on days with no new content. When a ...Read More »

Building Traffic: Week 1 Update

{ Posted on Aug 14 2007 by adventurebear }
This Sunday completes the first full week of this new blog. Hard to believe it's only been one week as I think about my new blog almost constantly! I have received great feedback via email and a handful ...Read More »

Case Study in Internet Marketing: My Accountant

{ Posted on Aug 08 2007 by adventurebear }
My accountant. Naturally he is analytically inclined. I hired him not only because he has the patience to climb mountains of receipts and separate the important from unimportant, But also because he gets me a good (and ethical) refund on ...Read More »

Is it all a scam?

{ Posted on Aug 05 2007 by adventurebear }
Josh Dorkin over at Time For Blogging has a great breakdown of what he describes as the Proliferation of Blogs About Nothing. I have to admit that I too was sucked into this Vortex of rationalization at first. ...Read More »

Is there really Money in Online Advertising?

{ Posted on Aug 05 2007 by adventurebear }
Categories : Online Advertising
Just about the time I began my own research in internet advertising, I came across an article in the Investors Business Daily that blew my mind. I was hoping for just a small portion of online sales profits in ...Read More »

The Importance of being Relevant

{ Posted on Aug 05 2007 by adventurebear }
Categories : Online Advertising
In my last post, I discussed the first step that Google took in becoming King of Internet Advertising. In this post I'll tell you how Google delivered the knockout punch in order to get one out of every two ...Read More »