Small Successes with Google Quality Score

Google Adwords uses something called a Quality Score when you set up an ad campaign. The better your quality score, the lower your cost per click and the better your ad placement.  It seems like I struggle to get good quality scores…sometimes it’s because I’m too lazy to put up a new landing page adn […]

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From Apprehension to Assurance - Case Study Update

Last week I began a case study series about my Accountant, Padgett Business Services of Pittsburgh. You can read part I here, but here are the highlights:

Jim creates a WordPress website, with a blog about concerns that Small Business Owners have, and of course, how he can help them. Here’s a great example […]

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AdSense Tip: Section Targeting for Best Performance

AdSense allows you to implement a great trick for helping to target your ads even further for your website. While it generally does a great job of scanning the content of your blog, you can tell the site crawlers to look to look at only specific sections of your site in order to […]

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Competitive Ad Filtering with Adsense

I installed AdSense on another blog of mine and was thrilled to see $2.00 in income on the first day. It is an established blog with about 50 hits daily on days with no new content. When a new article is posted, I see about 100 hits per day.
It is a niche medical […]

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Building Traffic: Week 1 Update

This Sunday completes the first full week of this new blog. Hard to believe it’s only been one week as I think about my new blog almost constantly! I have received great feedback via email and a handful of comments which are very inspiring.
Traffic Report
Total site visits after exactly one week: 209 […]

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Case Study in Internet Marketing: My Accountant

My accountant.
Naturally he is analytically inclined. I hired him not only because he has the patience to climb mountains of receipts and separate the important from unimportant, But also because he gets me a good (and ethical) refund on my taxes.
His inclination, however, is not just with dollar figures. He recently started a […]

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Is it all a scam?

Josh Dorkin over at Time For Blogging has a great breakdown of what he describes as the Proliferation of Blogs About Nothing. I have to admit that I too was sucked into this Vortex of rationalization at first. I quickly realized the slippery slope that exists and wanting to avoid tumbling down […]

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Is there really Money in Online Advertising?

Just about the time I began my own research in internet advertising, I came across an article in the Investors Business Daily that blew my mind. I was hoping for just a small portion of online sales profits in the form of affiliate commisions (more about this
later), but I had no idea that Internet […]

Popularity: 6% [?]

The Importance of being Relevant

In my last post, I discussed the first step that Google took in becoming King of Internet Advertising. In this post I’ll tell you how Google delivered the knockout punch in order to get one out of every two dollars spent in internet advertising in 2006.
The cornerstone of Google’s success has to do with […]

Popularity: 6% [?]